From Hamburg to New York - our loungewear is now available internationally
We are delighted that our second Luxury Loungewear collection is now available in exclusive boutiques from Hamburg to New York!
It all started on a very, very small scale - in 2017 alone with my collection and a big dream at the Berlin Fashion Week trade fair and only my mom there to help me at the fair! We quickly realized that the golden days of being a successful newcomer at the fair were over. All the buyers from the fashion houses just rushed from appointment to appointment to their big existing brands and didn't look left and right...
And when a fraction of them did stop, the first question was always: "Where are you already represented"? Well, and back then it wasn't anywhere, because it was the first collection and so you were out before you even got in. Even when I got to know some other founders back then, some of whom were exhibiting at the trade fair for the fourth time without getting a single order from retailers, I asked myself how you can manage it...
There must be room for a good product! I could sense that the time for loungewear had already come in 2018 and was absolutely convinced of my idea. It was a very rocky road at times, but over the next few years we were able to gain great sales partners in Germany, Switzerland and the USA.
We are very happy about every single new boutique that joins us and is enthusiastic about our quality and brand! And in the meantime, retailers are getting in touch of their own accord to add our women's house suits to their range. That's the best thing!
So there is still room for new brands on the market, but you need a lot of staying power, a tendency to get up again after every setback and a lot of support to get through these tough early days...
