Interview with the founder Sandra Milacher

Interview from 2017 with our founder Sandra Milacher by Ms. Arbab-Zadeh from DMD Deutsche Modedesigner

DMD: We are delighted that 'you look perfect' is represented on the DMD platform! We would like to find out more about you and your label. How did you get into fashion design?

Sandra Milacher: I was already interested in art as a child and loved to paint. After watching a documentary about fashion design when I was 13, it quickly became clear to me - that's exactly what I wanted to do!

DMD: Great, then you discovered your dream job very quickly!

Sandra Milacher: Yes, exactly. That's what I worked towards. I first did a sewing course, then a fashion design course and a fashion design internship, until I finally studied fashion design and pattern cutting in Munich after graduating from high school. I then worked as a designer for a premium label for nine years.

Step by step, I have arrived at the point where I am today.

DMD : How did the decision to found your own label come about in 2017?

Sandra Milacher: I had been thinking about it for a long time. When I went on parental leave in 2015, I realized that my heart simply beat for it. It was my desire and long-awaited dream to realize myself with my own label.

DMD: What does 'you look perfect' stand for?

Sandra Milacher: That should be a message to my customers.

I want to give the customer the feeling right from the start that she is good just the way she is. That's what fashion should be about, everyone should feel comfortable as they are and not hide.

And with 'you look perfect' I simply want to give the customer a compliment on the way.

DMD: A beautiful message! The name immediately evokes a positive feeling and a good mood.

Sandra Milacher: I'm delighted! That's how it should be. That's why the logo is handwritten. A personal message to the customer, so to speak.

DMD: You want customers to feel comfortable in your fashion. Is that why you have also focused on loungewear?

Sandra Milacher: Exactly. There are still very few suppliers in the loungewear sector on the market, although the demand is there.

Above all, fashion has to be comfortable, but also beautiful. When you come home from work, everyone wants to put on comfortable clothes straight away. But then you have to change again if you want to go out again.

Even when traveling and working from home, something like this is missing. So I thought to myself, there must be a better solution: Fashion that is so comfortable and beautiful that you can wear it both indoors and outdoors. The special thing about my collection is that it is knitted, which makes it very comfortable and adapts to the body.

DMD : In your campaign, you have normal women in front of the camera, so to speak, not models. And mother and daughter are always photographed together. How did that come about?

Sandra Milacher: That was important to me because my fashion should be age-independent and suit both the daughter and the mother. So why not photograph both together?

I've received the same feedback so far - the collection appeals to women of all ages. My loungewear is timeless and yet modern.

I also wanted authentic and natural photos, which is why I chose normal women and not professional models. And the intimacy between a mother and daughter comes across really well in front of the camera. Matching the cuddly and uncomplicated designs.

DMD: It's a wonderful way to identify with your fashion.

How can we imagine the production process?

Sandra Milacher: I create the designs in my studio in Austria. Then it's off to the yarn fair in Florence, where I select the yarn for the knitwear collection. I work together with production companies in Hungary and Italy, as fair production is very important to me. I also only use natural fibers and very high-quality materials that feel good on the skin.

I receive the samples from the production facilities. I wear them myself for the first time and test them out. The samples are then tried on for weeks and washed several times. My standards are very high - the label should deliver what it promises.

DMD: And how do you find inspiration for your collections?

Sandra Milacher: It could be anything! (Laughs)

I find inspiration everywhere - whether on a walk or when I'm traveling. But it's nature in particular that inspires me again and again, there are simply the most beautiful color constellations.

DMD: Do you have a personal favorite?

Sandra Milacher: My favorite is now the BLOSSOM lounge pants. They also come in different colors, I don't want to take them off anymore! (Laughs)

DMD: I believe that immediately! And you as a private person, what do you like to do in your free time?

Sandra Milacher: I have an almost 3-year-old son who keeps my husband and I on our toes and we spend a lot of time together as a family. Now in summer, we like to go to the lake and I'm passionate about horse riding.

DMD: Thank you very much for the nice conversation!