What is special about you look perfect
How does our homewear differ from that of other fashion labels?
1) We produce fairly and sustainably. Our fashion is made in Europe in family-run production facilities that we visit. You can produce for a fraction of the price in low-wage countries, but neither the environmental nor the working conditions there are acceptable to me. I want to be able to be in production the same day the hat is on fire.
That's why we produce our homewear in small, family-run businesses in Italy, Portugal and Hungary. I go there several times a year and see how well the people there are doing. Then I feel good too. We also avoid plastic whenever possible: from the yarns, which are made from natural fibers, to the plastic-free packaging.
2) We use natural fibers. Today, the proportion of natural fibers on the market is already below 30%. The huge global demand for cheap clothing can only be met with plastic clothing (polyester, polyacrylic, polyamide). That wouldn't be so bad if it would decompose later. But it doesn't. Clothing made from these ingredients is made from the same raw material as the PET bottle. And with every wash, microplastics end up in our rivers. There are already huge mountains of waste from synthetic clothing that will never decompose.
That is why we use ONLY natural fibers such as cotton, cashmere, modal and, in our second collection, merino wool whenever possible. These are renewable raw materials and they decompose at the end of their fashion life. In addition, we do not use the usual plastic bags (polybags) for production deliveries, in which producers usually pack each item.
3) Our clothes are knitted. That's where it starts to get really special. There are a few labels in the homewear sector in German-speaking countries. But almost all of them offer cheap, sewn synthetic clothing. High quality? Not a chance. And if they do, they are simply sewn like everything else from bolts of fabric. But we love knitted loungewear and find it much more comfortable to wear than sewn clothing from a roll. The knitted styles have always been my favorite pieces in the closet.
We go to the yarn fair in Florence twice a year to see the latest Italian knitting yarns. We only use Italian yarn that has been tested for harmful substances and is Oekotex certified. What's more, the best yarn in the world comes from Italy.
4) We test our yarns. I don't know of any fashion company that does this. Everything is produced directly from the cheapest yarn. That way you don't lose any time and save costs. Only then the customer washes the garment and it is immediately one size smaller. Terrible! Or she wears it twice and it's already pilling.
That's why we run a test marathon as soon as we receive the 20-40 Italian yarns that come into question. We test for pilling, washability, shape retention and wearing comfort. The best wins in the end, it's as simple as that. And our garments are also pre-washed. Ready to wear, no shrinkage.
5) We have specialized. That in itself is rare, as many clothing manufacturers today not only offer women's clothing, but also bikinis, down jackets, shoes and pillowcases. I'm not a fan of that. It's better to be really good at one thing before you lose the overview. Besides, the brand statement becomes too vague. What do you stand for then?
We specialize ONLY in luxury homewear - high-quality women's fashion for at home and on the go. This is our hobbyhorse.
6) Limited edition. We are not a company that produces 1 million of a model (hard to imagine, but standard for the big brands). The unsold remainder is then incinerated. We produce small runs and don't flood the market with our products. We couldn't and we wouldn't want to. A garment should have its value. Something that costs almost nothing is worth nothing. Or is it?
If you take a close look at all these criteria, there is not a single fashion label like YOU LOOK PERFECT that offers high-quality knitted homewear.
